Work with Loo

Lindsay "Loo" O'Neill-O'Keefe

ChefCEOHost

As featured in

TEDxEntrepreneurGaiaNewsfileMSNGlobal Woman MagazineNew York WeeklyCBSWellness Index Report in Business InsiderWomen's HealthTopDoctor Magazine

The story so far

From data
to healing
to helping.

She turned the same data-driven mindset that powered billions of ad decisions inward, to rebuild her own health. Then she built the tools so nobody else has to guess.

Full story
  1. The technologist

    Two decades in AdTech and Big Data, building platforms that automated billions of decisions in milliseconds.

  2. The turning point

    Hit by a car while pregnant with her third child. Years of chronic illness, medical gaslighting and treatments that didn't work followed.

  3. 2019 · The chef

    Culinary medicine training with Harvard T.H. Chan School of Public Health and the Culinary Institute of America.

  4. 2020 · Small Hinges

    Small Hinges Health launches on one idea: you don't have to change everything to change everything.

  5. 2023 · The TEDx stage

    The Data-Driven Journey to Optimal Health at TEDxBayonne, followed by Gaia and the U.N. Global Conference stage.

  6. 2024 · Wellness Eternal

    WE launches to bring efficacy, trust and clarity to a crowded biohacking and longevity space.

  7. 2025 · The Wellness Index Report

    The first platform of verified ratings and reviews for wellness solutions and providers. Named one of MSN's Top 10 Notable Women.

  8. 2026 · The author

    Biohacking Breakfast arrives on Amazon, and TopDoctor Magazine profiles "The Woman Rewiring the Future of Human Health."

Watch

How The Wellness Index Report holds up

Most people don't question wellness products until something goes wrong. A skeptic questions them before anything has the chance to.

Lindsay breaks down how The Wellness Index Report verifies solutions and providers, so you can choose with confidence instead of hype.

Explore the Index
Listen to the Wellness Index Report Podcast

Podcast

The Wellness Index Report Podcast
by Lindsay O'Neill-O'Keefe

Formerly Optimize WE, now the Wellness Index Report Podcast.

A weekly, fifteen to twenty minute conversation with a single leading provider: what they are known for, which wellness solutions they actually use in practice, and what they are offering their community right now.

Providers nominate. Providers rate. Providers get amplified.

Explore the podcast

Click any platform below to listen:

Apple PodcastsAmazon MusicSpotifyiHeart RadioApple PodcastsAmazon MusicSpotifyiHeart Radio

On the TEDx stage

The data-driven journey to optimal health

A happier, healthier, longer life, mapped out as a "Small Hinges" roadmap: the small, data-backed changes that open the biggest doors.

Read the full story →
Biohacking Breakfast: Faith, Family & Food by Lindsay Loo

The cookbook

Biohacking Breakfast

Faith, Family & Food to Live Better, Not Just Longer

A heartfelt collection of recipes inspired by faith, family and togetherness, written by a Harvard-certified Culinary Medicine Chef and shaped by the real-life moments that made Lindsay who she is today.

Come for the recipes, stay for the story.

Or get 3 free recipes →
Work with Loo